I was like we need to go and talk to Victoria's Secret. But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria's Secret," Sisqo recalled. They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too. I was like, 'What is that?! It was like dental floss, but it was underwear. She called it a thong. The next day I'm working on the song. My boy comes in like he just saw an accident or something.
He's like, 'Yo turn off the music! I went out with this girl last night and guess what she gave me? When we got back to the crib, she gave me that thong-tha-thong-thong-thong. And I was rolling, I thought it was so funny. He was like, 'Plus she had them dumps. Like a dump truck? Like she was backing it up on you? Though the "Thong Song's" appeal is largely based on its insane, unapologetically horny lyrics, its equally shameless music video played a huge role in its success.
And because there was a lot of skin, Sisqo said he and his team had to get creative to ensure the FCC didn't object. I was like, 'You can't have a song called 'Thong Song' and not show any thongs in the video,'" he said. Then technically it's not a thong. And once we got away with that, it's like we opened the floodgates for how much booty you can show in a video. You can read Sisqo's full oral history of the "Thong Song" here.
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